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Welcome to ALFA Connect Group

Helping brands unlock their true potential

At ALFA Connect Group, we are dedicated to helping brands be successful by revolutionising customer experience (CX) through cutting-edge software solutions and impactful field marketing services.



Our unique approach

Our mission is to empower businesses to cultivate meaningful connections with their customers, driving loyalty, satisfaction, and sustainable growth.

Through our innovative CX software, we strive to provide businesses with the tools and insights they need to understand, engage, and delight their customers at every touchpoint. Our software solutions are designed to streamline processes, personalise interactions, and optimise customer journeys, ultimately delivering exceptional experiences that set brands apart in today's competitive landscape.

In tandem with our CX software offerings, our field marketing services are tailored to amplify brand visibility, engagement, and loyalty on the ground. We believe in the power of face-to-face interactions and experiential marketing to forge authentic connections with customers. Whether through targeted events, promotions, or activations, our field marketing experts are committed to bringing brands to life and creating memorable experiences that resonate with audiences.




Taking Your Business to
the Next Level

CX Software & Insight

ALFA CX offers customer experience software and insight to drive positive outcomes for your customers and colleagues. Our industry-leading software is fast and reliable, providing you with real-time customer data that you can trust. 

Field Marketing

ALFA Field Marketing teams engage with consumers, retail colleagues and directly with businesses, putting your products front and centre during the purchase journey.  We focus on creating memorable face-to-face interactions with the key objectives of building brand awareness, driving sales and building customers who become brand advocates.

Recruitment Services

ALFA Recruitment Services work across multiple sectors and geographies to find the perfect candidate for open permanent and contract roles.   In addition they source and place the team members required for ALFA Group's strategic and tactical projects.



"Alfa Connect Group helped us develop a CX strategy and provided teams to activate retail promotions in-store.  Their offering is unique in the market"

Owner, Fashion Retail



Let's Work Together

7 Bell Yard, London, WC2A 2JR
Tel: +44 123 456 7890

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